Publicity and Public Relations It’s a fundamental truth that as consumers, we are more likely to have belief  in information we read in an article than in most any ad campaign. It’s that independent validation by a newspaper reporter that lends credence to what we read. Ribbon Cutting at Embers Steakhouse in Dearborn Heights We consider publicity to be one of the most important marketing tools available to any business. A well constructed press release, a media contact list  that is tailored to the message, and friendly, consistent and professional follow-up can generally result in positive recognition from print media.   Spark Art Marketing can develop a strategic public marketing and public relations plan for your business, incorporating timely press releases.